Homer Skelton Ford Millington

After a daunting (at times depressing) year for the American automobile industry, Ford Motor Company is busting out of the recession depression (if that phrase is not coined or credited to someone- it's mine) with buzz around a Fiesta.  The 2011 Ford Fiesta that is!

Ford made the decision to build buzz around its 2011 Ford Fiesta by choosing 100 people from 4,000 applicants to take a Ford Fiesta around their state to market and build excitement for their new product.  Each month the Fiesta drivers have to complete a specific mission (like driving until you run out of gas) and use social media sites, like: Twitter, Facebook, and Youtube to fan the flames of buzz and publicity around the new car.

However, Ford's buzz builders understand the importance of authenticity and are out to give consumers honest and fair feedback, and to shy away from sounding like a salesperson.  Plus, authenticity is fundamental to social media.

• Ford Fiesta Reservations has more than 1,000 reservations placed since launching just six days ago, showing demand for Ford's newest small car
• Consumers who reserve a new Ford Fiesta will receive SYNC® and Premium Sound package, a $595 value, at no charge once their vehicle is delivered 
  
• Consumers can visit www.fordvehicles.com/2011fiesta or text "reserve" to 4Ford on a smartphone to build, price and reserve their Fiesta
• The new 2011 Ford Fiesta is projected to deliver best-in-class highway fuel economy of 40 mpg and will offer 15 class-exclusive technologies

DEARBORN, Mich., Dec. 9, 2009 - The new Ford Fiesta is off to a very fast start - with more than 1,000 reservations in less than a week on a new Web site that allows consumers to build, price and reserve the new car.

"The Fiesta Movement created an unparalleled awareness and interest for the Fiesta months ahead of it going on sale next summer," said Lew Echlin, car marketing communications manager. "Fiesta Reservations provides these prospective customers a customized experience for researching, reserving and following their Fiesta."

The Fiesta Movement helped generate momentum for Fiesta and resulted in more than 80,000 hand-raisers leading up to the car's reveal at the Los Angeles Auto Show. The Fiesta Reservations program will hold the interest of potential customers, and give them a VIP experience in conjunction with Ford dealers.

Through the program, consumers who reserve a new Fiesta will receive prioritized order handling with automatic build updates, their personal Fiesta Reservations consultant, and SYNC® and Premium Sound package, worth $595, at no charge once their vehicle is delivered. With a vehicle purchase, participants will be able to share their vehicle information through social media sites like Facebook.

Fiesta reservations have come from 47 states, with customers from California, Florida, Texas, New York and Illinois leading the way in reservations. The program also will provide Ford with a better understanding of mix rates as well as accessory interest, as this is the first time prospective customers can build and price their Ford accessories.

Customized service at your fingertips
Fiesta Reservations consultants will be available 12 hours a day to interact with participants and provide a personalized experience. Adding to the level of customer convenience, dedicated Fiesta Reservations consultants with multilingual capabilities are available.

Other personalized activities by the consultant include updating a customer's reservation per his or her desire, introducing the customer to a "Fiesta specialist" at a local dealership and answering any customer questions.

Interested consumers can access Fiesta Reservations by visiting www.fordvehicles.com/2011fiesta or by texting "reserve" to 4Ford on a smartphone.

Fill out our contact form located below to receive information on our exclusive waiting list.