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Homer Skelton Ford shares Ford's News Updates

Ford adding tweets to its Sync in-car technology

  • By RACHEL METZ, AP Technology Writer - Thu Jan 7, 2010 4:22PM EST

Click here to see Homer Skelton Ford of Millington's vehicles that offer Sync technology: Sync Vehicles
LAS VEGAS -

Ford Motor Co. is adding Twitter messages and Internet radio to its in-car entertainment and communication service, known as Sync, and suggests that the voice-activated system is safer for drivers than trying to manipulate applications on their cell phones.

Ford CEO Alan Mulally told an audience at the International Consumer Electronics Show on Thursday that Sync is designed as a way for drivers to do things like chat with their kids and make dinner reservations, "all while keeping their eyes on the road and their hands on the wheel."

Ford is one of many companies at CES that are showing off information and entertainment technologies for car drivers and passengers. Such products have been available for several years, but their proliferation is leading to increased fears about whether drivers can stay focused on the road while listening to tweets and requesting stock quotes.

Paul Green, a professor at the University of Michigan Transportation Research Institute who studies the effects of distractions for motorists, said automakers are making a "reasonable effort" to minimize the problem. It's unclear how successful they are, though, because vehicles are becoming more and more complicated, adding to a driver's workload.

Green said that since Sync uses voice-activated commands, it should make it easier for drivers to keep their attention on the road.

"They're providing more things for drivers to do, but they're providing them in an easy way," he said. "One hopes it's a net gain."

Ford's Sync service, which was developed by Microsoft Corp. and rolled out in 2007, already lets drivers do such things as make phone calls and use GPS technology to get turn-by-turn directions and traffic information.

Now, Ford executives said Thursday, Sync will begin working with two Internet radio services, Pandora and Stitcher. It also will connect to OpenBeak, which can read your or your friends' Twitter posts out loud. Users will need to have the Sync versions of these applications on a phone with a Bluetooth wireless link.

Later this year, Ford plans to allow more software developers to modify their applications to work with Sync, too.

In an interview, Pandora founder Tim Westergren said the car is the "holy grail" of radio, and having his music application available through Sync shows how important Internet radio has become. Internet radio services offer a much wider variety of music than commercial services, generally without ads.

"This is a tipping point, I think," he said.

Ford executives said that the company is talking with Google Inc. about bringing its services to cars as well, and that it plans to add Wi-Fi to some cars that have Sync.

Ford also said it will roll out a new LCD dashboard for cars later this year. Called MyFord Touch, it would work with Sync and let users do things such as personalize a car's audio and temperature settings. The company plans to have MyFord Touch on 80 percent of its vehicles in the next five years.

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AP Auto Writer Tom Krisher in Detroit contributed to this report.

FORD F-150 SVT RAPTOR WINS 4x4 OF THE YEAR AWARD; NEW POWERTRAIN TO COME IN EARLY 2010


2010 Ford F-150 SVT Raptor

Click here to see Homer Skelton Ford of Millington's F-150 SVT Raptor in stock: 2010 Ford SVT Raptor

Los Angeles, Dec. 2, 2009 - The hot-selling 2010 Ford F-150 SVT Raptor just got hotter as it has been awarded 4x4 of the Year by Petersen's 4-Wheel & Off-Road magazine. This is the third award for the off-road performance truck, which went on sale in August.

Since its initial world debut in late 2008, the F-150 SVT Raptor high-speed off-road performance truck has been a hit. The Dearborn Truck Plant has been building the truck at maximum capacity to fulfill orders, and the media have been giving it stellar reviews and awards based on its off-road performance and daily drivability.

"This truck can handle anything the off-road world can dish out," stated Doug Scott, truck group marketing manager. "The F-150 SVT Raptor has been a fantastic halo for the F-150 line, with capabilities far beyond what any other manufacturer currently offers."

Vehicles were judged on a 1,000-mile trail that evaluated the suspension, engine, transmission, transfer case and styling, and of course, off-road performance. F-150 SVT Raptor beat out three competitors, including the Dodge Ram 2500 Power Wagon, Hummer H3T Alpha and Toyota 4Runner Trail.

Jost Capito, director of global performance vehicles and motorsports business development, added, "Ford's Special Vehicle Team (SVT) worked very closely with FOX Racing Shox and BFGoodrich to give the F-150 immense off-road capability, while still being civil on pavement."

He continued, "Even though the truck is focused on high speed, we took into account all aspects of off-road driving during development. This award is proof that the F-150 SVT Raptor is a well-rounded performer."

"The Ford F-150 SVT Raptor pickup handily won this year's test, despite being pitted against top-of-the-line competition," said Rick Péwé, editor-in-chief of Petersen's 4-Wheel & Off-Road. "The pickup consistently placed well ahead of the competition in most areas, and great value and fun factors sent it over the top. Basic, solid construction gave us the confidence to take the truck wherever we wanted." As one judge noted, "It looks cool, drives fast, and seems to take whatever you throw at it."

Earlier this year, the F-150 SVT Raptor received a 2010 Automotive Excellence Award: Best Off-Road Ability from Popular Mechanics magazine. The F-150 SVT Raptor also helped power the F-150 lineup to win the prestigious Truck of Texas award from the Texas Auto Writers Association.

Available in early 2010, an all-new 6.2-liter V-8 producing 411 horsepower and 434 ft.-lb. of torque will be available in the F-150 SVT Raptor. This new engine will make Raptor the most powerful half-ton pickup available. Customers will have the choice of two V-8 engines - Ford's proven 5.4-liter Triton® V-8 or the new 6.2-liter V-8, which can be ordered beginning Dec. 1, with an MSRP of $41,995 including destination and delivery. The 5.4-liter-powered F-150 SVT Raptor starts at $38,995 including destination and delivery.

The 2010 F-150 SVT Raptor was designed as a purpose-built, high-speed off-road truck ready for adventure, and it's also versatile enough to handle the daily commute. Key enablers to the Raptor's impressive performance are functional design cues and impressive suspension technology. Internal triple bypass shocks by FOX Racing Shox - the first on a production truck - provide position-sensitive damping and extra suspension travel for extreme off-roading and a smooth ride on the road.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

2010 Man of the Year: Alan Mulally, CEO Ford Motor Company


The truth of the matter was hard to ascertain in that politically charged Senate hearing room, but it's now obvious: Alan Mulally was, and is, worth whatever Ford is paying him, because he has almost single-handedly saved the automaker. The Ford Motor Company, unlike its two Detroit rivals, has not declared bankruptcy and has not dipped its hand into the TARP trough. (In fact, Mulally took a 30 percent pay cut and declared that he would indeed reduce his salary to $1 per year if Ford took government funds. "I'll do well when Ford does well," he tells us.) Ford stands alone as the sole Big Three automaker that is still an independent entity. For this achievement, and for steering Ford onto a clearly defined road toward success, Alan Mulally is Automobile Magazine's 2010 Man of the Year.

Mulally is living proof that a single, extraordinary leader with vision and determination really can make all the difference in an organization. In 2006, when Bill Ford, Jr., went shopping for someone to take over the role of Ford CEO, he was looking for not just a talented executive but for someone who had demonstrated the ability to reinvent and reimagine an entire corporate culture. Candidates were thin on the ground, but Mr. Ford found his man, the father of the Boeing 777 airliner, in the number-two chair at the aircraft manufacturer. Industry observers were shocked: never had someone with absolutely no car experience been appointed to such a high position.

But Mulally wasted little time proving his worth as he sensed, long before crosstown rivals, that the automotive business was about to get extremely difficult. His first task was to ensure that Ford had enough cash on hand to weather a recessionary storm, so he mortgaged all of Ford's assets, including the blue-oval brand itself, on Wall Street and netted $23.5 billion. "I spoke to a room with over 500 bankers," he recalls. "Why did they give us the money? Because we had a plan." At the time, though, Ford seemed desperate, especially since its product portfolio was in disarray compared with GM's. In fact, Mulally was dismayed to discover that the company's famous nameplate, Taurus, had been thrown on the scrap heap. One of his first and best-known decisions was to resurrect it.
Mulally, a Kansas native who eschews tailored suits for khakis and blue blazers, has also brought what he calls a "laser focus" to the Ford brand. The company's core operations had been neglected for years by FoMoCo executives in favor of Ford's seemingly more glamorous acquisitions, Jaguar, Land Rover, Aston Martin, Volvo, and Mazda. Mulally reduced Ford's stake in the latter and has sold off all of the other expensive baubles except Volvo, which might have a new owner by the time you read this. The Ford brand is now king in Dearborn, and Lincoln, also long neglected, is the crown prince.

Ford suffered for years from an insular, back-stabbing executive culture with fiefdoms spread around the globe that paralyzed the company's decision-making. Mulally has managed to unite (or send packing) these competing factions and establish an executive team - composed largely of Ford veterans - whose members actually work together for a common purpose. Sounds simple, but this wasn't always the case at FoMoCo. Ford is also fully leveraging its worldwide capabilities, finally answering the pleas of American enthusiasts who long have coveted the cool Fords sold in Europe. To Mulally, the Boeing veteran, this only makes sense: "We didn't have one 737 for the United States and another one we made for the rest of the world," he remarks wryly. Next summer, we'll get the Fiesta, a world-class small car that was designed and engineered in Germany and Belgium, and we'll also get the new global Focus.

To be sure, Ford is hardly out of the woods. The carmaker is still hemorrhaging cash and is buried under an avalanche of debt, and Mulally admits that Ford won't make a profit until at least 2011. And although Mulally has brought clarity to Ford's product lineup, his efforts there are only a first step. Ford is still relying too heavily on reworked versions of aged platforms from Volvo and Mazda, and the Dearborn engineering crew's knowledge base is still skewed too heavily toward trucks and SUVs. The Fusion Hybrid is great, but the handsome new Taurus falls short of world-class status.

Despite these challenges, the Ford Motor Company is in a position to succeed and to capitalize on the public goodwill generated by saying "no, thanks" to the Feds. The company is just beginning to find its way, but with Alan Mulally at the wheel, we're confident it will soon not simply survive, but prosper.
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FORD ACTIVE PARK ASSIST TECHNOLOGY WINS POPULAR SCIENCE 2009 'BEST OF WHAT'S NEW' AWARD


Active Park Assist
  • Ford Motor Company has won a 2009 "Best of What's New" award for Active Park Assist, which uses ultrasonic-based sensors to help drivers parallel park with the touch of a button
  • Active Park Assist is another example of Ford's continuing commitment to deliver industry-leading solutions that enhance the driver experience and provide value to the consumer
  • This is the third straight year that Ford Motor Company has been recognized with a Best of What's New award: Active Park Assist (2009); EcoBoost? engine technology (2008); Easy Fuel® Capless Fuel-Filler System (2008); Ford SYNC® (2007)

DEARBORN, Mich., Nov. 12, 2009 - Ford Motor Company won a 2009 "Best of What's New" award today from Popular Science, making this the third straight year Ford has been honored by the world's leading science and technology magazine. Ford's Active Park Assist technology won in the automotive category and will be featured in the publication's December issue.

"We are honored to be recognized by Popular Science with a Best of What's New award," said Derrick Kuzak, Ford group vice president of Global Product Development. "Active Park Assist is just one example of the smart technology features Ford is bringing to market not just for the sake of technology, but to meet the needs and wants of customers."

Active Park Assist uses sensors on the front and rear of the vehicle to guide the vehicle into a parking space. The technology is a major leap forward in speed and ease of use compared with camera-reliant systems. The Ford system requires less driver interface and reduces the risk of selecting a parking spot that is too tight. Unlike competing systems, Active Park Assist also works in downhill parking situations, and is available as an optional feature on several 2010 models including Ford Escape, Ford Flex, Lincoln MKS, Lincoln MKT and Mercury Mariner.

"For 22 years, Popular Science has honored the innovations that surprise and amaze us - those that make a positive impact on our world today and challenge our views of what's possible in the future," said Mark Jannot, editor-in-chief of Popular Science. "The Best of What's New award is the magazine's top honor, and the 100 winners represent the highest level of achievement in their fields."

How Active Park Assist works:

  • The driver activates the system by pressing an instrument panel button, which activates the ultrasonic sensors to measure and identify a feasible parallel parking space.
  • The system then prompts the driver to accept its assistance to park.
  • The steering system then takes over and steers the car into the parking space hands-free. The driver still shifts the transmission and operates the gas and brake pedals.
  • A visual and/or audible driver interface advises the driver about the proximity of other cars, objects and people and provides instructions.
  • While the steering is all done automatically, the driver remains responsible for safe parking and can interrupt the system by grasping the steering wheel.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

About Popular Science
Founded in 1872, Popular Science (www.popsci.com) is the world's largest science and technology magazine, with a circulation of 1.3 million and 7.1 million readers. Each month, Popular Science delivers "The Future Now," reporting on the intersection of science and everyday life with an eye toward what's new and why it matters. Popular Science is published by the Bonnier Corporation (www.bonniercorp.com), one of the largest consumer publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.